patrik giardino’s passion for sports, movement and action greatly informs his work as a director and photographer. a native of malmö, sweden, patrik was a competitive athlete for much of his youth, playing hockey, basketball and karate, early on, patrik discovered another passion: photography, for which he went on to study at art center college of design in pasadena. patrik’s affinity for sports combined with his keen eye for movement, cinematic composition and lighting, inevitably led him to directing commercials. he’s brought his gift for telling inspiring and cinematic stories through powerful imagery to some of the biggest brands in the world, helming campaigns for nike, adidas, jaguar, neutrogena, p&g, fujitsu, oakley, ufc, usa rugby and reebok. patrik has also shot worldwide print campaigns for major brands including nike, adidas, virgin america, universal, new balance, coca-cola, vitamin water, us army, sony ericsson and samsung. he has photographed and directed some of the world’s biggest stars such as vin diesel, hugh jackman, cristiano ronaldo, michael phelps, chirs and liam helmsworth, lebron james, henry cavill, diego luna, alec baldwin, kit harrington, ll cool j, and ozzy ozborne, to name a few.