sega - toyota abuelo

Spanish commercials director SEGA (Sergio Garcia’s) stunning artistic vision, keen story-sense and a magical human touch are just some elements that make his work stand in a league all its own. Known for his ability to integrate engaging narratives with seamless visual effects, SEGA has nurtured a reputation as one of the top commercial directors. Describing his first few years as a crash course in directing, he has since worked across Europe for brands, including Tiger Beer, Benjamin Moore, Audi, Mercedes Benz, IKEA, Metro Madrid and Verizon.