erik morales - primavera sound x cupra line uo

Erik Morales, a Cannes-awarded commercial director, is celebrated for his visually striking and emotionally resonant body of work. His Cupra “Seven Seconds” campaign stands out for its exploration of first impressions, brought to life with sleek visuals and dynamic pacing. His focus on real people and genuine emotion gives his projects a powerful, relatable edge. Morales skillfully merges cutting-edge technology with authentic storytelling, as seen in the Cruzcampo “Con Mucho Acento” ad, where deepfake technology brought Spanish icon Lola Flores back to life in a bold tribute to Andalusian culture. His talent extends to documentaries like “Riders of the Well of Death” and “Immortals”, both of which earned international acclaim at festivals including Raindance and Sheffield Docs. Morales’s work reflects a rare balance of technical innovation and heartfelt authenticity.