magnus härdner was born in 1978 in gothenburg, where he studied fine art for 5 years and he’s still trying to make some time for paintings now and then. he began directing 15 years ago at a small company that he started with some friends in gothenburg, then moved to london to experiment with his own small productions and has won since many awards for his music videos and tv commercials. magnus härdner is a director that likes to find beauty in small things and humour in the serious. his background in painting always translates into beautiful visuals, dramatic or comedic. he’s also a talented editor with a strong sense of rhythm. he’s mostly based in stockholm, traveling often in uk and germany.