Based in LA, with roots in Hong Kong and Hawaii, Nicholas is one of the most acclaimed Asian American advertising directors working today. Renowned for a unique ability to find beauty in imperfection, he has crafted international campaigns for brands like Google, Samsung, vivo, Toyota, P&G, Dewars, Nestlé and Timberland. His signature visual language — a fusion of polished grit and emotive spontaneity — has attracted global agencies as BBDO, Ogilvy, Dentsu, Publicis and VML, creating campaigns awarded by the Cannes Lions, Clios, Promax, Tellys, 1.4, Citra Pariwara, Shots Showcase and more.
In the music world, Nicholas has directed videos for artists including Nick Jonas, Blink-182, Sara Bareilles, Bastille, Divine, J Hus, Jess Glynne and Monsta X. Notably, he is the first and only American to garner an MTV VMA nomination for Best K-Pop.
A noted thought leader in minority representation, Nicholas has published articles on diversity, culture and artificial intelligence. His work and editorials have been featured in leading publications such as Vogue, The LA Times, Rolling Stone, Variety, Billboard, Complex, Forbes, Little Black Book and The Telegraph, amplifying his voice in both the entertainment and cultural landscapes.
