as a kid i wanted to be an inventor. like i was missing something in my life, that i needed to make up. i was shattered and had hard to find my way to be. living in the rural north of sweden, i often escaped to fantasies. but then i bought a camera at 14 and started to make films; inventing stories through the never-ending possibilities in the spectrums of people, photography, music, editing and sound — it was the perfect medium where i could combine my shattered self and become one. i love films and i’ve devoted most of my life to the art, and to refine my style and expression in filmmaking. when i was 25 and made my feature simple simon, that got shortlisted for the oscars, i could’ve just stopped my style there and continue to do the same similar thing. but i didn’t. that recipe was too easy. i needed to explore further. i wanted to learn, and grow, and challenge myself. so i put myself in new difficult situations; i studied improvisation acting in nyc and la and i started to shoot photos myself. i been directing commercials for big brands like ge, coca cola and mercedes and music videos for world known artists like tove lo and astrid s. i love working with strong women and female heroines, to push for a feministic expression. whatever i can do to help create a more equal world. i’ve done a lot and feel comfortable doing anything. my style now is somewhat emotional with heart, from a new perspective. i love concepts, and whatever i do, i want to find the right way of making my projects into something new. something unique. something to make both your brain and heart beat.