sega
spanish commercials director sega (sergio garcia’s) stunning artistic vision, keen story-sense and a magical human touch are just some elements that make his work stand in a league all its own. known for his ability to integrate engaging narratives with seamless visual effects, sega has nurtured a reputation as one of the top commercial directors. describing his first few years as a crash course in directing, he has since worked across europe for brands, including tiger beer, benjamin moore, audi, mercedes benz, ikea, metro madrid and verizon.